OZ Marketing’s Journey to Smarter Sales & Seamless Customer Experience
Introduction
OZ Marketing Sdn Bhd, established in 1994, specializes in marketing and distributing Kalbe Group products across Malaysia and ASEAN. They work with major brands like Morinaga Milk and Hanson Industries, offering their products through both modern and traditional retail channels. The company serves over 13,000 retail locations, driving wide accessibility and growth in the region.
Challenge & Solution
Data stored exclusively in Excel
Cloud-Based System
Reliance on physical stamps
Digital Loyalty Program
Manual commission calculations
Auto-Commission Tracking
Data stored exclusively in Excel
Causes inefficiencies, limited scalability, and higher risk of data errors.
Cloud-Based System
Replaces Excel with a centralized platform for better accuracy, access, and scalability.
Reliance on physical stamps
Increases the risk of errors, makes tracking and storing records challenging, and reduces efficiency.
Digital Loyalty Program
Replaces physical stamp cards with a digital system for real-time stamp tracking and reward redemption.
Manual commission calculations
Leads to inaccuracies, increased workload, and wastes valuable time due to manual processes.
Auto-Commission Tracking
Calculates and tracks commissions automatically with real-time reporting and transparency.
Key Features
Smart Campaign Tracking
Easily track and optimize your marketing campaigns across multiple platforms. Generate unique tracking links for each campaign to measure performance in real time, whether it is for social media, landing pages, or seasonal events.
Auto-Assign Inquiries to the Right Team Member
No more missed leads or overloaded staff. Automatically assign customer inquiries to specific team members using rule-based routing or round-robin logic, ensuring faster response times and fair workload distribution.
Customer Follow-Up & Lead Status Tracking
Never lose track of a lead again. Maintain a detailed interaction history, update lead statuses in real time, and manage follow-ups, all in one centralized dashboard.
Reward Redemption System
Gamify your customer engagement. Set up stamp-based reward programs with customizable goals (e.g. 20 stamps = Free Gift) and display reward milestones seamlessly across your channels.
Get a Clear Overview of Your Business Performance
Get real-time insights with a simple dashboard to track sales, lead progress, and performance for quick, informed decisions.
Manage Commissions Effectively
Track and calculate sales commissions automatically, ensuring transparency with real-time reports and performance-based payouts.
After implement smart sales & service system
Our Collaborative Journey with OZ Marketing
Client Meeting for Requirements Gathering
Software Specifications Discussion
Biweekly Project Progress Updates
User Acceptance Testing (UAT) Phase
Project Completion and Success
